According to a 2024 market research study for equipment consumers, traditional media still reigns supreme as being more trustworthy than digital media. Rural audiences still rely on traditional marketing to make buying decisions.
Ok, I hear you, TracTru but what about tracking results?
A very fair question we get A LOT! And while, yes, it’s difficult to find direct-to-sales tracking, we have experimented enough to find correlations and lifts in sales by combining traditional efforts with a digital strategy.
Ok, that’s good to know. But it’s so expensive!
Again, we totally get that. But that’s why we have a team with decades of experience in negotiation and media buying experience. From direct mail to radio to print and TV, we find the unicorn that stands apart from the ponies all working within our client’s budget.
Wow! I’m impressed. What else can make traditional successful?
It’s all about the creative + placement. Drawing people in and getting them to think of you when they’re ready to search digitally is all about what traditional media can accomplish when you work with the right people.
Cultivate leads with messaging that resonates from TracTru.
