The TracTru Blog

Kick back your feet and stay awhile!

Logo Placement means Everything

Having a clean and memorable logo for your company is like putting on your favorite shirt–you feel confident in it, it may bring out your eyes, and it could even hint at what type of person you are. A visually pleasing logo also tells customers what your company is all

Does Your Business need SEO?

It’s easy to get overwhelmed and turned-off by something if all you’re hearing is, “your business needs this!” Still not sure what SEO is? Unsure if your business needs to start implementing it or not? Kick back and follow along as your friends at TracTru explain just what SEO is

3 Awards for TracTru in 2021 dotCOMM Awards

We are excited to announce that we received three award and two honorable mentions at the 2021 dotCOMM Awards for our work with Kubota Tractor Corporation on KubotaUSA.com. We are so thankful for the hard work of both our team the marketing team at Kubota Tractor Corporation.  Here are our

The Tech Behind KubotaUSA.com, Sitefinity Website of the Year for Sitefinity Cloud in 2021

In April of 2020, kubotausa.com, the primary website of the Kubota Tractor Corporation for the United States region, was transferred from an on-premises solution and onto Sitefinity Cloud. While the transition wasn’t without a few hiccups, Sitefinity Cloud has been able to maintain excellent performance using a combination of caching,

Social Media’s Role in Your Marketing Mix

While it’s obvious to most companies of any size that social media is a great tool for audience engagement, we see several people that seem to stall when it comes to integrating their social media into the rest of their marketing and online presence.  Here are a few tips to

Stay on top of Tasks with Backlog Grooming

In 2021, more and more projects are being managed by full or partially remote teams, where keeping everyone on the same page can be a difficult task. One particularly useful strategy our team has found to stay on track is the backlog grooming meeting (also known as a backlog refinement

Feature Friday: Custom Package Builder

Feature Friday: Custom Package Builder Let’s paint a picture – a customer just purchased a beautiful 10-acre lot and is looking to start some some new projects. Maybe they want to gravel a new driveway, or possibly grow their dream garden, however, they don’t know where to start when purchasing

4 Ways Your Website can Grow Your Profits

4 Ways Your Website can Grow Your Profits The equipment industry is constantly evolving. Gone are the days of customers showing up at the store and kicking tires for an afternoon trying to decide which equipment is best for them. Today, customers show up educated on the equipment that they

Your Homepage is a Train Depot for Your Customers

Treat Your Homepage Like a Train Depot for Your Customers Our team has built hundreds of  websites and we’re always using analytics and user tracking data to find ways to optimize the experience for customers on equipment dealer websites.  One of the most common missteps we see is that dealers

KubotaUSA.com Wins Progress Sitefinity 2021 Website of the Year Award!

  KubotaUSA.com Wins Progress Sitefinity 2021 Website of the Year Award!   Our work with Kubota Tractor Corporation (KTC) on KubotaUSA.com has been named a 2021 Progress® Sitefinity® Website of the Year Awards winner in the Sitefinity Cloud category. Since 2011, the Sitefinity Website of the Year Awards have recognized