Get the most out of your dealership marketing with TracTru’s agriculture and equipment digital marketing services. Reach potential buyers faster than before at a lower cost.
Performance marketing is a new and effective approach to digital marketing that aims to achieve specific and measurable results. Unlike traditional marketing, performance marketing uses data-driven insights to target specific audiences with precision and tailor messaging accordingly. This allows marketers to optimize campaigns in real-time, resulting in better outcomes.
By utilizing marketing initiatives such as display advertising, video pre-rolls, programmatic TV, Spotify, Facebook, Twitter, Pinterest, Google, Yahoo!, Bing, and more, performance marketing can reach the right customer in the right phase of life without obtrusive frequency levels.
In the agriculture and construction industries, TracTru has over 60,000 data segments to find niche audiences, including over 458 data-layers in agriculture to target hobby farmers, dairymen, ranchers, large farm operators, and land acreage owners. This level of precision targeting ensures that the right audience is reached at the right time with the right frequency, resulting in successful marketing campaigns.
Our ag and equipment dealer display advertising shows your ads online alongside relevant content that your audience is already browsing. With dynamic advertising we can also reach highly relevant buyers down to the household-level.
When people are looking to make a purchase, the first place they turn to are search engines. Whether they’re researching models or already have intent to buy, make sure your dealership is there when customers are searching. With our strategic search, both paid and organic, you’ll be visible to potential buyers when they’re ready.
Our performance marketing wouldn’t be complete without ongoing optimization and flexible options to ensure your message is reaching the right person at the right time. That’s where dynamic advertising comes in.
Getting customers to come to you is great, but sometimes you have to go to them first – showing up in places like Facebook and Instagram where your audience already is. The best part? These platforms have extensive audience data, allowing us to fine-tune your targeting and ensure you’re getting the most bang for your buck.
We mean it when we say “Here for You.” Managing your media spend is just the start. We’ll also have check-ins and performance reports so you’ll know how your marketing is going. Confused about something you see? Ask us! Our team is happy to help in any way we can. We’re here for the long haul, and that means providing exceptional support.
