Maximize your dealership’s sales performance.

Get the most out of your dealership marketing with TracTru’s agriculture and equipment digital+traditional marketing services. Reach potential buyers faster than before at a lower cost.

Let’s Grow

What is performance marketing?

Performance marketing is the mindset of combining an educated launch strategy + quick reactions to optimization post-launch. Essentially, it’s getting rid of the waste, recognizing and removing what’s not working towards our goal so we maximize every dollar towards an ROI that blows our clients away. Performance marketing uses data-driven insights to target specific audiences with precision and tailor messaging accordingly. This allows marketers to optimize campaigns in real-time, resulting in better outcomes.

By utilizing marketing initiatives such as display advertising, CTV, print, audio, video pre-rolls, Meta, Pinterest, Google, Yahoo!, Bing, and more, performance marketing can reach the right customer in the right phase of the buying journey without obtrusive frequency levels.

In the agriculture and construction industries, TracTru has over 60,000 data segments to find niche audiences, including over 458 data-layers in agriculture to target hobby farmers, dairymen, ranchers, large farm operators, and land acreage owners. This level of precision targeting ensures that the right audience is reached at the right time with the right frequency, resulting in successful marketing campaigns.

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Display Advertising

Get Your Message to the Right Audiences at the Right Time.

Our ag and equipment dealer display advertising shows your ads online alongside relevant content that your audience is already browsing. With dynamic advertising we can also reach highly relevant buyers down to the household-level.

Display Advertising

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Strategic Search

Show up when it matters most.

When people are looking to make a purchase, the first place they turn to are search engines. Whether they’re researching models or already have intent to buy, make sure your dealership is there when customers are searching. With our strategic search, both paid and organic, you’ll be visible to potential buyers when they’re ready.

Strategic Search

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Dynamic Advertising

Display, Meta and Connected TV:
The Way it should be.

Our performance marketing wouldn’t be complete without ongoing optimization and flexible options to ensure your message is reaching the right person at the right time. That’s where dynamic advertising comes in.

Dynamic Advertising

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Meta Advertising

Reach Potential customers with Facebook and Instagram.

Getting customers to come to you is great, but sometimes you have to go to them first – showing up in places like Facebook and Instagram where your audience already is. The best part? These platforms have extensive audience data, allowing us to fine-tune your targeting and ensure you’re getting the most bang for your buck.

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Reporting

Always know how your Dealership Advertising is performing.

We mean it when we say “Here for You.” Managing your media spend is just the start. We’ll also have check-ins and performance reports so you’ll know how your marketing is going. Confused about something you see? Ask us! Our team is happy to help in any way we can. We’re here for the long haul, and that means providing exceptional support.

Reporting

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Traditional Marketing

there’s nothing ‘traditional’ about how we do it

A 2024 market research survey proved there are so many rural communities our clients serve who trust traditional marketing efforts over digital. In 2025 it still plays a big role in most equipment marketing strategies, but its success relies on our special twist on things, so let’s talk TraDigital.

Reach More Customers with Agriculture & Equipment Advertising from TracTru.

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