Why Choose Tractru

Boost your Website Conversions!

TracTru has been disrupting the EQ industry with modern, user-friendly sites designed to convert. Our sites are built with cutting-edge technology and evolve as new technology emerges so they never go out of date. We design with a mobile-first mentality since the majority of shoppers are on mobile devices.

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93% of shoppers research online before entering dealership


60% of website traffic is mobile, and most equipment dealer sites do not provide a user friendly, responsive mobile experience to convert leads like the sites from TracTru


87% of small farmers use internet for farming purposes

Start a new digital presence with TracTru!

Your potential customers looking to buy and rent equipment are searching for your products right now, and in fact, they're searching from all over the country. Farmers and ranchers will seek out the perfect piece of equipment no matter the distance. Unfortunately, if you don't have a digital presence with your inventory available for them to see, they'll never find you.

Easy To Use

You can manage your own site - or one of our talented content producers can.

Our Clients Are Everywhere!

We work with ag and equipment dealers all over the country - from small ag to large ag. We've got you covered.

Website Setup Included

Our on-boarding team will take care of getting you all setup on your new website.

Dynamic Manufacturer Specials and Incentives

Promotions and Incentives automatically delivered to your site.

Equipment Showrooms

Full Equipment Showrooms – on your site. Always up-to-date!

Shortline Showrooms

Your site includes access to over 600 shortline showrooms.

Your customers want to see equipment that’s relevant and useful to them and it’s hard to appeal to everyone with generic information.

Create a personalized experience for your customers using SPARK. SPARK allows you to show targeted content to your customers based on their search history, location, referral links such as traffic from a digital media campaign, and more.

Engaging with customers shouldn’t end after they visit your website or dealership, so we’re introducing CURRENT Email Marketing that’s directly integrated with your website.

One dashboard to access email marketing campaigns, keep your customers current on your latest news, specials, and used inventory.

What Our Dealers Say

Our dealers are immediately seeing great results with their new websites. Our websites include scheduled, continuous improvements and automated updates of new equipment and special offers so your website will never be out of date. Schedule a demo with us to see all of the features we've packed into TracTru's Website!