Marketing for Equipment Dealerships

Connected TV

TracTru’s Connected TV (CTV)/OTT platform is precise at capturing the audience of a farmer or construction dealer using data layers such as career and acreage they own or lease.

Reach a highly engaged audience.

This audience is actively seeking out and consuming video content. With the rise of cord-cutting and the increasing popularity of streaming services, more and more people are watching TV content via CTV devices such as Roku, Amazon Fire TV, and Apple TV. This presents an opportunity for advertisers to reach audiences who may not be reachable through traditional TV advertising.

Leverage more precise targeting capabilities than traditional TV advertising.

Advertisers can use data-driven solutions like TracTru’s to target specific audiences based on factors such as location, demographics, interests, and viewing behavior. This can help to ensure that advertising messages are being delivered to the right people at the right time.


  • Decision Makers
  • Company Size
  • In-Market
  • Trading


  • Farmer
  • Hobby Farmer
  • Large Farmer
  • Acreage
  • Dairyman
  • Rancher

Create greater engagement with audiences.

Advertisers can use interactive ads, shoppable ads, and other forms of interactive content to engage audiences and encourage them to take action, such as making a purchase or visiting a website.

Experience increased measurability and accountability than traditional TV.

Advertisers can track metrics such as views, clicks, in-store visits, conversions, and adjust their campaigns in real time based on performance data.

Connect at the right time with the right frequency.

TracTru’s 458 exclusive data targeting solutions can help ensure that the right person is targeted at the right time with the right frequency, which can be highly effective in reaching the desired audience. Additionally, the ability to target up to 1,000+ data layers can be extremely useful in finding potential customers in their own customer journey, whether they are looking for a mini excavator or something larger.

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