Meet Your Agriculture Website Development Solution

Power up your dealership with our Thrive platform.

You need a website that fits your business, is completely customizable and designed to convert. The solution? THRIVE by TracTru.


THRIVE brings a user-friendly experience and the tools to help grow your sales, rentals, parts and service departments, all while TracTru continuously updates and improves your site.


TracTru’s support team boasts an average ticket-resolution time under the one-hour mark, and 90% of TracTru’s dealer-submitted issues are solved in less than 24 hours. Fast and friendly.


No matter how you customize your website, you’re one of our star players. We saw a 99.7% retention rate of dealerships working with TracTru in 2022, each one of them a heavy‑hitter.

What makes THRIVE different?

CORE Search

Let your site visitors Discover specs and information on thousands of equipment models

At the heart of THRIVE is CORE, our lightning-fast database. We built CORE to pull information on the latest equipment and everyone’s favorite old and weathered units, all syncing with data from EquipmentWatch.

CORE provides customers with a seamless transition from search to specifics, helping drive educated decisions and increase your leads.

Responsive UI and UX

for Every Device. For Every Experience.

Your customers shouldn’t feel like navigating your site is a puzzle. Nobody should. That’s why TracTru brings you responsive and engaging user interfaces and user journeys, helping them find exactly what they’re looking for and generate a lead for
your dealership.

Page Builder

Intuitive Editing Tools

No dealership consists of just one person. When you choose THRIVE, you’re getting backend access to simplified and intuitive editing tools and unlimited showroom pages. Have a parts manager that keeps close tabs on inventory? Rental department looking to make sure the site is up-to-date? THRIVE’s page builder is made for everyone at your dealership, helping you maximize team effort and your online presence.

SEO with TracTru

A Competitive Advantage

The TracTru SEO Package lets you sit back and relax as fresh, relevant and engaging content is added to your website, increasing your ranking in organic search results and giving you the advantage. Our content producers bring the experience and skill needed to personalize your SEO pages, while delivering a professional and goal-oriented strategy.

Automated Incentives

Take out the stress of updating incentives

Updating incentives manually can be tedious and hard to maintain. Our team has worked with select manufacturers to automate the process. Even if we don’t work with your manufacturer yet, it’s possible we can build it!

Inventory Feeds

Dynamic Feeds and API Connectivity

We’ve also worked to make updating new and used equipment easier to maintain by connecting directly to inventory feeds. Ask us what options are available!

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