For OEMs

Preferred Dealer Website Program

Work with TracTru to develop a custom Preferred Dealer Website Program to create a cohesive brand experience across your agriculture dealerships.

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Why your Agriculture manufacturer needs a Preferred Website Vendor Program

Are you an agriculture manufacturer looking to bring brand cohesiveness to your dealers? What about consistency in pricing or promotions? If you are convinced you need a dealer preferred website partner, click here or keep scrolling to educate yourself on why this is so important to market share, brand cohesiveness and profits.

A Better Platform for Dealers

Having a dealer website program for dealers can benefit manufacturers in multiple ways. It can strengthen the relationship between the manufacturer and its dealers by providing them a platform to promote their products, services, updated promotions autonomously, and brand cohesion.

Efficient Updates Across Your Dealer Website Network

Additionally, it can provide manufacturers with an easier and more efficient way to manage their dealer website network. From the launch of a new product to changes in products, legal terms and conditions, privacy policies, cookie policies, etc., can all be placed on your dealer website network without having to bother your dealers to initiate a task that should be automated.

Faster Way to Market with Differentiation

Furthermore, since the corporate website will drive the dealer websites, you can custom-build features in every dealer site simultaneously. They can offer a faster way to market with unique features and functionalities to help set them apart from competitors.

Comprehensive Program with Detailed Insights

Finally, having a comprehensive dealer website program provides manufacturers with detailed insights into how customers interact with their products online, enabling them to make informed decisions about product development and marketing strategies.

Three of the largest manufacturers in North America have trusted TracTru to consult, write and apply this program within their current co-op program.

Learn more about building an OEM Preferred Vendor Website Program for your dealerships with TracTru.

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What is a dealer website program?

A dealer website program is an online platform that enables agriculture and construction dealers to create and manage their websites. These websites are met with strict brand guidelines, creating consistency throughout the dealer program. The websites will be autonomous to ensure dealers do not have to worry about updating specs, features, equipment, promotions, incentives, products, pricing, etc. All of it is pushed down to the dealer fully autonomous.

What kind of features are included in a typical dealer website program?

Most dealer website programs provide users with access to a wide range of features designed to help them create and maintain attractive, engaging websites that boost their businesses’ visibility online. This generally includes third-party integrations allowing the website to be autonomous to give the time back to dealers to sell more equipment and product.

What do I need to get started with a dealer website program?

Contact TracTru today and we will get you on the right path.

How much does it cost to use a dealer website program?

The cost associated with using a dealer website program varies, but typically, each dealer will pay $500-700/month to have a fully 100% compliant, co-op approved, and fully automated website.