What is performance marketing?
Performance marketing is a new and effective approach to digital marketing that aims to achieve specific and measurable results. Unlike traditional marketing, performance marketing uses data-driven insights to target specific audiences with precision and tailor messaging accordingly. This allows marketers to optimize campaigns in real-time, resulting in better outcomes.
By utilizing marketing initiatives such as display advertising, video pre-rolls, programmatic TV, Spotify, Facebook, Twitter, Pinterest, Google, Yahoo!, Bing, and more, performance marketing can reach the right customer in the right phase of life without obtrusive frequency levels.