In a local market, Bad Boy mowers/tractors were gaining share, creating a classic “comparison search” moment—customers researching options before they decide.

TracTru created a Kubota vs. Bad Boy comparison page to meet that demand directly—intercepting shoppers during the decision phase rather than losing them to competitor sites or third-party publishers.

That single piece of content drove an additional 3,200+ sessions in 2024 for River Valley Tractor within organic search.

The practical takeaway: comparison content lets you win searches while the customer is still deciding and brings that decision-making traffic into the dealer’s ecosystem.