Kubota dealers on TracTru Thrive consistently ask a practical question: if they invest in SEO, will it measurably increase the actions that matter—organic traffic, map visibility, directions, and calls?

TracTru’s approach combines Kubota category knowledge with Thrive’s SEO foundation—built around:

• Google Business Profile visibility (local discovery)
• Technical SEO improvements on Thrive
• On-site Experience Optimization (SXO) to improve conversion paths
• Priority city + revenue-page focus aligned to real trade areas

Across 16 dealers participating in the SEO program, year-over-year results showed:

• +19% organic sessions (455,925 total)
• +32% map impressions (587,948 total)
• +9.2% unique directions (80,380 total)
• +6.0% phone calls (173,940 total)

Within the same network, select dealers also posted strong YoY organic growth:

• Burke Equipment (DE): +18.75%
• Marshall Machinery (NY/NJ/PA): +35.9%
• WCTractor Kubota (TX): +35.14%