The modern market for Case IH dealers is driven by a “first real conversation” advantage, making the website the critical gateway. More than a simple brochure, the website functions as the primary hub for managing inventory inquiries, initiating trade-ins and financing applications, and processing parts orders and service appointments.

This particular dealer faced a challenge not of insufficient customer interest, but of friction within the customer journey. Specifically, shoppers were abandoning the process when attempting to transition from research to action, particularly on high-intent paths such as calling, submitting a request form, or requesting a follow-up.

Thrive was positioned as the conversion engine, with changes focused on one goal: reducing friction and increasing high-intent actions.
The work emphasized:

• Customer-journey simplification: removing unnecessary steps and making it easier to move from browsing to contacting the dealership. Most customers on Thrive view a Product Detail Page in 2 or fewer clicks.
• Action-first UX (user experience): prioritizing conversion moments—click-to-call access, form paths, and “contact me” behaviors—so the highest-intent shoppers can convert immediately. CTAs are present, simple, and easy to reach on mobile, the preferred browsing experience for modern consumers.
• Measurement that reflects real outcomes: tracking performance on lead actions that map to revenue-driving workflows (calls, forms, email inquiries). Click to Call and Click For Directions are actions that directly result in sales.

• 67.3% increase in Click-To-Call
• 196% increase in Click-For-Directions
• 2.3% increase in Click-To-Email