These dealers’ issues were not a lack of interest. The friction was in the customer journey: shoppers were dropping off as they tried to move from research to action—especially on high-intent pathways where a customer wants to call, submit a form, or request follow-up. They did not have current equipment models or current incentives. One dealer had incentives listed on its website prior to COVID.

• Customer-journey simplification: removing unnecessary steps and making it easier to move from browsing to contacting the dealership.
• Action-first UX (user experience): prioritizing conversion moments—click-to-call access, form paths, and “contact me” behaviors—so the highest-intent shoppers can convert immediately.
• Measurement that reflects real outcomes: tracking performance on lead actions that map to revenue-driving workflows (calls, forms, email inquiries).
• AGCO Showroom and National Equipment Incentives integrated into Thrive Platform. Continuously updated without human intervention.

After implementing Thrive improvements, the AGCO dealers recorded measurable lifts in the actions that matter most:

• 332% increase in click-to-call
• 76% increase in form submissions
• 70% increase in email inquiries

Additional engagement improvements were also documented in related campaign activity:

• Registrations increased by 48.9%
• Coupons issued increased by 217%

These results reinforce a simple point: when an equipment dealer site is engineered around the customer journey—not internal preferences—lead volume follows. Thrive did not “add traffic.” It converted existing intent into measurable, actionable leads.