In early 2024, TracTru overhauled Kubota Center’s Google SEM and PMAX campaigns. The objective was to tailor each campaign to highlight the unique strengths of individual store locations while integrating targeted messaging that would effectively engage each local audience.

We worked closely with Kubota Center’s marketing team, gathering their local insights. We produced ads for both their tractor/turf audiences as well as construction.

A 19.41% increase in click-through rates for their tractor campaigns and a 9.04% increase in their construction click-through rates.

We’ve been working with TracTru for about five years now, and TracTru has continued to provide the same level of attention and support since day one. The team always steps in and takes care of things right away. That level of service is hard to find. Their approach has always been, ‘Let’s find a way to make this happen,’ and that’s made a real difference for us.

— Kubota Center