More leads. Faster mobile. Faster execution.

Thrive is the dealer website platform built for performance and backed by a Support Team that keeps you moving.

Request a Demo

Live Thrive Site

4.9/5

Support Satisfaction
(Website Updates & Issues)

Most support tickets

resolved within 48 hours
(often around 24 hours)

Support calls

route to a live U.S.-based person (not outsourced; no queue)

Thrive Drives Measurable Dealer Actions

These are the outcomes dealers care about—more calls, more organic demand, and more store visits.

+24%

Calls

+9%

Organic Traffic

+28%

Store Visits

7–10x

Faster on Mobile

Speed + Mobile Conversion Paths + Inventory-First UX = Leads you can count.

Designed for Thumb-First Buying

72% of dealership traffic arrives on a phone, and 80% of leads happen there. Thrive is designed so the next step is always obvious—tap to call, quick forms, directions, and clean paths that do not bury the lead.

Your Site Gets Better Over Time

Thrive is not a one-and-done website. Enhancements we release roll out across the network—conversion improvements, faster load speeds, manufacturer showroom upgrades, and inventory page enhancements—so you keep gaining performance without rebuilding your site every year.

Move Fast When Dealers Need to Move Fast

Incentives, tractor packages, and aftermarket pushes—your website cannot lag behind your sales floor. Thrive is designed to publish changes quickly and keep your merchandising current.

OEM Showrooms & Incentives, Synced for Consistency

Thrive keeps manufacturer showrooms, incentives, and promotional content aligned across dealer sites so offers stay current, messaging stays consistent, and shoppers see the right information at the right time. That means less manual work for dealer teams, fewer content gaps between OEM and local sites, and more relevant merchandising that helps turn traffic into calls, form fills, and showroom visits.

What Makes Thrive Successful

Content

What’s on the lot or the shelf takes center stage—product-first, results-driven design.

Design

Built mobile-first for where your customers actually are.

Inventory Syncs

Makes it easy to sync inventory from your DMS to your website.

Tools

Update promos, specials, and inventory in minutes.

Support

Fast, U.S.-based team that knows your business.

Manufacturer Showrooms

Synced Showrooms with OEM.

Support That Answers Like It’s Your Business on the Line

4.9/5

Satisfaction for website updates/issues.

Under 48 hours

Typical resolution time (often around 24 hours).

Live-person

U.S.-based support, not outsourced, no queue.

Less friction

More momentum for your business.

Products

Thrive Website

Mobile-first, fast-loading, inventory-forward—built to convert traffic into calls, forms, and visits.

Cut user frustration by 90%.

Update inventory, promos, and pages in mintues.

Mobile-first design.

Average 2 hour response time on tickets.

SEO with baked in lead generation.

Request a Demo

Basic SEO Package

A clean, consistent foundation to win local searches that generate dealer leads.

^Setup and ongoing management of your Google Business Listing(s).

^Technical SEO and SXO improvements aligned to your Thrive site.

^Monthly monitoring and reporting against your 10 priority cities.

^Establish priorities based on monthly reporting and dealer feedback.

View Basic SEO

Elite SEO Package

Built for dealers ready to outrank competitors and capture more high-intent searches across models and categories.

^Building and executing the SEO + content strategy tied to your Thrive site.

^Writing, optimizing, and publishing agreed content pieces each month.

^Managing AEO so you stay competitive as the search landscape changes.

^Reporting and strategic recommendations based on real data.

View Elite SEO

Thrive Website Management

For teams that want Thrive without owning the day-to-day updates. Promos, homepage changes, landing pages, seasonal updates—handled for you.

Social+

Consistent manufacturer promotions, pushed through social media, and designed to drive measurable actions to keep your dealership visible locally without internal workload.

Explore Social+

DMS Integrations

Thrive supports inventory syncing through these DMS platforms. If you do not see yours, we can pursue an integration—this requires coordination with your DMS provider and time to complete.

Basic / Primus

CDK

Charter Apsen

DIS

HBS

RIMSS

TractorHouse

AutosOnVideo

IDS Astra

Lizzy / Nizex

HBS

Lizzy / Nizex

A Simple, Dealer-Friendly Process Steps

1. Discovery

2. Design

3. Build

4. Launch

5. Train

6. Support

7. Watch Results Climb

The goal is a smooth transition, fast execution, and a site that continues to improve after launch.

FAQ

Is Thrive a one-time website build?

No. Thrive is a platform. Improvements to conversion UX, speed, showrooms, and inventory pages roll out across the network over time.

Why does Thrive focus so heavily on mobile?

Because that is where most traffic (72%) and most leads (80%) occur. Thrive is designed for thumb-first shopping with obvious next steps.

How fast is Thrive on mobile?

Thrive is built for rural mobile conditions and is typically 7–10× faster on mobile than common dealer platforms.

What support do we actually get?

Live-person, U.S.-based support with typical ticket resolution under 48 hours (often around 24). No ticket quotas.

Can you keep our website updated with incentives, packages, and aftermarket pushes?

Yes. Thrive is built for quick merchandising updates for the dealer. If needed, Website Management is available if you want TracTru to handle those updates for you.

Does Thrive integrate with my DMS?

Thrive supports 10 DMS integrations (listed above, under DMS Integrations). If yours is not included, we can pursue an integration with the DMS provider.

Can we separate New, Used, and Rental inventory?

Yes. Thrive supports multiple inventory categories (New, Used, Rental, and more) so shoppers can filter quickly.

What’s the difference between Basic SEO and Elite SEO?

Basic builds a strong local foundation. Elite is for competitive growth—capturing more high-intent searches across models and categories with faster iteration including Artificial Intelligence Optimization (AEO).

Do we need SEO with Thrive?

No. Basic and Elite SEO are standalone. Thrive + SEO is simply the strongest combination when you want traffic and conversion working together.

Do we need to purchase the Website Management Package with Thrive?

No. Thrive is designed so that the dealer is NOT locked out of their website. They have full control over promotions, inventory, placement of cards, creating pages, and more.

What happens during a Thrive demo?

A walkthrough of mobile conversion flow, inventory pages, showrooms, admin tools, and how support works day to day.

Why Dealers Switch to Thrive

“TracTru genuinely cares about its customers. Their team treats us like partners rather than just another account. One of the things I appreciate most is the consistency of support. In five years, we’ve never experienced a gap in service.”

“One of the key benefits of working with TracTru is their exceptional support. Their team is always accessible and works seamlessly with our team to optimize our presence. Their deep understanding of our industry sets them apart.”

“Month over month from our previous website to Thrive, site engagement increased 836% and even with a decreased marketing budget, conversions from SEM doubled month over month.”

Perfect Customer Service

We geniunely care about our partners. Our team provides consistent and accessible support that goes above and beyond. Our customers rate us as a 4.9 out of 5.

Ready to see Thrive in action?

Walk through the mobile experience, inventory pages, and the support model that keeps dealers moving fast.

Request a Demo

4.9/5 Satisfaction | Live U.S. Support | Less than 48-hour typical resolution

More leads. Faster mobile. Faster execution.

Thrive is the dealer website platform built for performance and backed by a Support Team that keeps you moving.

4.9/5

Most support tickets

Support calls

Thrive Drives Measurable Dealer Actions

+24%

+9%

+28%

7–10x

Designed for Thumb-First Buying

72% of dealership traffic arrives on a phone, and 80% of leads happen there. Thrive is designed so the next step is always obvious—tap to call, quick forms, directions, and clean paths that do not bury the lead.

Your Site Gets Better Over Time

Thrive is not a one-and-done website. Enhancements we release roll out across the network—conversion improvements, faster load speeds, manufacturer showroom upgrades, and inventory page enhancements—so you keep gaining performance without rebuilding your site every year.

Move Fast When Dealers Need to Move Fast

Incentives, tractor packages, and aftermarket pushes—your website cannot lag behind your sales floor. Thrive is designed to publish changes quickly and keep your merchandising current.

OEM Showrooms & Incentives, Synced for Consistency

What Makes Thrive Successful

Content

Design

Inventory Syncs

Tools

Support

Manufacturer Showrooms

Support That Answers Like It’s Your Business on the Line

4.9/5

Under 48 hours

Live-person

Less friction

Products

Thrive Website

Basic SEO Package

Elite SEO Package

Thrive Website Management

Social+

DMS Integrations

Basic / Primus

CDK

Charter Apsen

DIS

HBS

RIMSS

TractorHouse

AutosOnVideo

IDS Astra

Lizzy / Nizex

HBS

Lizzy / Nizex

A Simple, Dealer-Friendly Process Steps

1. Discovery

2. Design

3. Build

4. Launch

5. Train

6. Support

7. Watch Results Climb

FAQ

Why Dealers Switch to Thrive

“TracTru genuinely cares about its customers. Their team treats us like partners rather than just another account. One of the things I appreciate most is the consistency of support. In five years, we’ve never experienced a gap in service.”

“One of the key benefits of working with TracTru is their exceptional support. Their team is always accessible and works seamlessly with our team to optimize our presence. Their deep understanding of our industry sets them apart.”

“Month over month from our previous website to Thrive, site engagement increased 836% and even with a decreased marketing budget, conversions from SEM doubled month over month.”

Perfect Customer Service

We geniunely care about our partners. Our team provides consistent and accessible support that goes above and beyond. Our customers rate us as a 4.9 out of 5.

Ready to see Thrive in action?

Walk through the mobile experience, inventory pages, and the support model that keeps dealers moving fast.

Installation

Fix & Care

Uninstallation