How We Evolved Thrive Website to Give Dealers What They Really Needed

When we spoke with equipment dealers in the past, we heard honest feedback about why Thrive Website didn’t feel like the right fit for everyone. Some felt the platform was too closely tied to Kubota, had limited support for multi-brand showrooms, took too long to update incentives, or lacked the dedicated live support a busy dealership needs every day.

We saw this feedback as our biggest opportunity to grow. Instead of asking dealers to adjust to our platform, we rolled up our sleeves and evolved Thrive Website around the exact features and support our partners asked for.

We gave dealerships much greater control over their brand identity. Today, our partners can tailor their custom colors, typography, imagery, local merchandising, and multi-brand content so their site feels uniquely theirs—all while leveraging our proven conversion framework. Through our Second Look program, we’ve made it easy for dealers to strike the perfect balance between meeting Kubota requirements and showcasing their full business story.

To support multi-brand dealers, we expanded our platform by adding 18 manufacturer showrooms. We also introduced a governed content process so model specs, details, and brochures update automatically, saving dealership teams from having to rebuild pages manually.

We also streamlined our offer management, publishing supported manufacturer incentives within 24 hours to eliminate the old two-week wait times. Plus, we backed every platform with dedicated, U.S.-based live support—earning a proud 4.9-out-of-5 satisfaction rating from our dealer community!

We are thrilled with the results our dealer partners are seeing, especially those who switched over from platforms like TractorHouse or Dealer Spike. Our Second Look switcher results show incredible improvements in phone calls, organic traffic, foot traffic, and overall mobile performance.

• 24% increase in calls
• 9% increase in organic traffic
• 28% increase in store visits
• 7–10× faster mobile performance
• 4.9 / 5 support satisfaction rating
• 18 manufacturer showrooms added

For us, this is about more than just building features—it’s about listening to our community and building real solutions. We’re excited to invite dealers back to take a second look at a faster, more flexible, multi-brand platform built specifically for their success!