When we began doing digital marketing for Sapelo Equipment, there were questions around the efficacy of marketing monthly pricing vs financing and how each would resonate with potential customers. With a small budget, it was important that we find answers quickly.

We began running A/B tests within Meta that compared the two offers (monthly pricing vs financing) and discovered after a couple of weeks that their customers had a very obvious preference.

The rate for financing language won out at (1.22%) compared to monthly pricing (.86%). We moved all of the budget over to the financing campaigns to improve performance across the board and to spend their marketing budget more efficiently, resulting in above average CTRs.

One of the key benefits of working with TracTru is their exceptional support. Their team is always accessible and works seamlessly with our local marketing team. Their deep understanding of our industry—especially construction and equipment sales—sets them apart. They don’t just handle marketing; they truly understand our business, which has made a measurable impact on our success.

— Dave Baxter, Sapelo