Maximizing Marketing Efficiency: Doubling Conversions on a Lower Budget

When Grass Roots Equipment came to us, they wanted their website and paid search program to work together seamlessly. Rather than simply raising ad spend, we wanted to help them get the absolute most out of every marketing dollar by turning existing demand into measurable engagement and customer actions.

We set out to prove a powerful goal: by pairing a high-performing website experience with a focused search marketing campaign, we could deliver stronger results even while reducing overall monthly spend.

We launched Grass Roots on our new Thrive Website platform and tightly synchronized their search marketing strategy. We created intuitive, shopper-friendly pathways to inventory and current promotions, driving qualified search traffic directly into a lightning-fast, conversion-optimized environment.

To put our strategy to the test, we lowered the monthly marketing budget from $3,617 to $2,550—a 29.5% reduction. This gave us a clear benchmark to show that true growth comes from smart strategy and modern platform design, not just larger ad budgets.

The post-launch month-over-month results were outstanding! Site engagement surged by 836%, and despite the reduced budget, our aligned SEM campaign doubled total conversions.

• 29.5% reduction in monthly marketing budget
• 836% increase month-over-month in engagement
• SEM doubled conversions month-over-month

This campaign proved the power of connecting ad performance directly to the digital showroom experience. We helped Grass Roots build a much more efficient path from search intent to dealer action, proving that smart optimization delivers bigger results for our partners.