A Kubota Dealer Expands Its Facebook & Instagram Reach

A Kubota Dealer wanted its Facebook and Instagram accounts to do more than remain active. The dealership needed a dependable social media schedule that could keep equipment visible, communicate current retail offers and build an audience across both platforms.

The challenge was consistency. Product information, financing messages and local dealership content all had to work together without placing the full content burden on the dealership’s staff. The dealer also needed reporting that showed whether social visibility was improving from one month to the next.

TracTru Social Plus developed and scheduled a mix of equipment features, seasonal promotions, payment-focused offers and local dealership content for Facebook and Instagram. Posts used specific models, practical product details and direct calls to action so the content matched what equipment shoppers were evaluating.

TracTru monitored views, reach, engagement and follower growth across both channels. Monthly reporting made it possible to identify which posts expanded distribution and where the content plan should place additional emphasis.

During the August 2026 reporting period, the Kubota Dealer increased Facebook post views by 7.0 percent to 40,719. Facebook reach increased 68.4 percent, rising from 8,173 to 13,761.

Instagram also improved across every reported organic performance measure. Organic post views increased 17.6 percent to 1,586, reach increased 21.2 percent to 1,182 and engagements increased 51.1 percent to 68.

The dealer added 17 Facebook followers and 18 Instagram followers during the month. The combined result was stronger visibility on both social platforms and a measurable increase in Instagram audience interaction.