Generating 2.46 Million Impressions Across a Dealership's Accounts Through Consistent Social Media

A Dealer needs an active social media presence, but maintaining consistent publishing is difficult at the dealership level. Sales, service, and inventory demands take priority, leaving Facebook and Instagram dependent on whoever has time to post that week.

An inconsistent schedule limits visibility. Equipment launches, seasonal offers and useful product information can pass without reaching the people who follow the dealership. The dealer needed a social media program that could maintain a reliable publishing cadence, protect manufacturer brand standards and still leave room for local dealership content.

TracTru Social Plus gives the Dealer social accounts a consistent stream of manufacturer-aligned content for Facebook and Instagram. TracTru plans, prepares, and publishes equipment content throughout the year so dealership pages remain active during busy seasons and peak shopping periods.

The program combines scheduled content with opportunities for the dealership to add local photos, customer deliveries, staff features, community activity, and retail promotions. Monthly reporting tracks post volume, reach, impressions, and engagement so the social media plan can be adjusted using actual channel performance.

Across the annual reporting period, Social Plus published 29,308 posts across participating Kubota Dealer social accounts. Those posts generated 2.46 million impressions, 2.25 million in reach and 54,303 engagements from 36,695 engaged users.

The program produced a 2.2 percent average engagement rate. That result finished above the 1 to 2 percent industry range identified in the report, showing that consistent, relevant social publishing can sustain audience attention even at scale.