With a 3-week lead time and a launch date of October, TracTru was given the test to increase sales by the end of the year.

We created a 2-tier approach based on top market-share opportunity locations vs lower ones. We produced the strategy, creative, and execution based on high-opp counties receiving 70% of the budget and low-opp with 30%. Based on consumer affinities we found digging in their old data plus the timing of the campaign launch (beginning of football season, we went with high-energy, sports-based humor. We ran for 3 months.

No need to report on clicks and conversions. Those 3 months were the highest selling months of the entire year.