Does Your Business need SEO?

It’s easy to get overwhelmed and turned-off by something if all you’re hearing is, “your business needs this!” Still not sure what SEO is? Unsure if your business needs to start implementing it or not? Kick back and follow along as your friends at TracTru explain just what SEO is and why it’s important for you and your business.  What …

3 Awards for TracTru in 2021 dotCOMM Awards

We are excited to announce that we received three award and two honorable mentions at the 2021 dotCOMM Awards for our work with Kubota Tractor Corporation on KubotaUSA.com. We are so thankful for the hard work of both our team the marketing team at Kubota Tractor Corporation.  Here are our awards and the details:   dotCOMM Awards has recognized the …

The Tech Behind KubotaUSA.com, Sitefinity Website of the Year for Sitefinity Cloud in 2021

In April of 2020, kubotausa.com, the primary website of the Kubota Tractor Corporation for the United States region, was transferred from an on-premises solution and onto Sitefinity Cloud. While the transition wasn’t without a few hiccups, Sitefinity Cloud has been able to maintain excellent performance using a combination of caching, CDN and pre-compilation. By taking away the burden of DevOps, …

Social Media’s Role in Your Marketing Mix

While it’s obvious to most companies of any size that social media is a great tool for audience engagement, we see several people that seem to stall when it comes to integrating their social media into the rest of their marketing and online presence.  Here are a few tips to make your social media truly social with your customers and …

Stay on top of Tasks with Backlog Grooming

In 2021, more and more projects are being managed by full or partially remote teams, where keeping everyone on the same page can be a difficult task. One particularly useful strategy our team has found to stay on track is the backlog grooming meeting (also known as a backlog refinement meeting). On our team, new work is divided into two …

Feature Friday: Custom Package Builder

Feature Friday: Custom Package Builder Let’s paint a picture – a customer just purchased a beautiful 10-acre lot and is looking to start some some new projects. Maybe they want to gravel a new driveway, or possibly grow their dream garden, however, they don’t know where to start when purchasing their very first equipment. The answer? A Custom Package Builder …

4 Ways Your Website can Grow Your Profits

4 Ways Your Website can Grow Your Profits The equipment industry is constantly evolving. Gone are the days of customers showing up at the store and kicking tires for an afternoon trying to decide which equipment is best for them. Today, customers show up educated on the equipment that they need – looking to the dealership to reassure them they’re …

Progress Sitefinity Website of the Year Award Badge

KubotaUSA.com Wins Progress Sitefinity 2021 Website of the Year Award!

  KubotaUSA.com Wins Progress Sitefinity 2021 Website of the Year Award!   Our work with Kubota Tractor Corporation (KTC) on KubotaUSA.com has been named a 2021 Progress® Sitefinity® Website of the Year Awards winner in the Sitefinity Cloud category. Since 2011, the Sitefinity Website of the Year Awards have recognized partners and customers for the exceptional digital experiences they deliver …